Ex-Demo: 2020 S-Works Roubaix SRAM Red eTap AXS Road Bike - 56cm

As this is not a brand new bike, it may not feature the full original technical specification and is subject to change.

The best bike money can buy that perfectly balances aerodynamics, weight and compliance with the added performance of the SRAM Red eTap AXS 12-speed groupset.

With six wins at the Paris-Roubaix, the Specialized Roubaix Road Bike has proven that Smoother is Faster but in the past this has always come with some compromises. With the all-new S-Works Roubaix, this has all changed. The ever-popular road bike now delivers compliance without compromise. This is achieved by a radical new Future Shock 2.0 that offers more control on rough roads and damping options, a new Pavé seatpost that creates the most balanced Roubaix to date, aerodynamics that equal the Tarmac, and a Rider-First Engineered™ frame that’s shed some serious weight (under 900g - size 56cm - black). The best part is that the Roubaix is still comfortable with performance as the key element behind every decision Specialized engineers made. This is the new Roubaix.

"eTap AXS works so flawlessly making changing gears totally effortless" - Juliet Elliott

The new SRAM RED eTap AXS™ is much more than an evolution; it's a revolution. SRAM created a groupset that's as capable as today's riders and the bikes that they choose. It offers more range, a smoother gear progression, and the simplicity of eTap® shift logic so that you're always in the right gear. AXS™ allows you to easily personalise the groupset right from your phone and enable your choices while riding. Orbit™ technology offers next-level chain management for all the places a drop bar bike can go. Add exceptional disc brake performance from an award-winning HRD platform, and it’s true innovation, for true advancement.

The S-Works Roubaix is spec'd with the full SRAM Red eTAP AXS 12-speed groupset, World-Tour-level Roval CLX 32 carbon fibre wheels, the all-new S-Works Pavé seatpost, and S-Works from head-to-toe on everything from the Power saddle to the 28mm Turbo Cotton tyres. It's absolute perfection.

• The new frame delivers compliance without compromise via the perfect balance of aerodynamics, light overall weight, compliance, and Rider-First Engineering™. With tube shapes that were born in the FreeFoil Shape Library and validated in the Win Tunnel, the new Roubaix’s as aero as the Tarmac SL6.
• To ensure the weight and ride quality, Specialized turned to a Rider-First Engineered™ design to deliver optimal stiffness and compliance across all sizes, from 44 to 64cm. The frame also stays below 900 grams (Size 56cm | Black). To prep you for your own Hell of the North, room has been made for 33mm tyres.
• To go along with the new frame, a totally-new S-Works Pavé seatpost was also developed. Not only is it the first compliant seatpost that’s ALSO aerodynamic, it does so without any additional weight or finicky contraptions. Starting with the same D-shape design found on the Tarmac, we took its compliance a step further by building additional flex into the upper and developing a new drop-clamp design in the frame. This provides plenty of compliance, while staying perfectly balanced with the front-end, so you get a smooth, balanced ride no matter how rough the road.
• The Future Shock 2.0 is the result of Specialized pro riders’ demands for the cobbles of Roubaix. It’s smoother, faster, and gives you more control via a knob atop the stem. This knob adjusts compression from fully-open to stiff, while hydraulically-damped internals control rebound. Add it up, and this latest version will reduce fatigue and increase your speed, no matter the terrain. The new Smooth Boot, top cap, and Future Stem also enhance the aesthetic, so you get a clean transition from head tube to stem.