Ex-Demo: Specialized Ruby Elite Womens Road Bike - White - 48cm

Taking on the road need not be a rigorous task which is why the Ruby Elite offers comfort with performance.

Who said that performance and comfort don't mix? It sure wasn't Specialized because the Ruby Elite combines the two in one seamless unprecedented package.

The frame is among the lightest they've ever made and it's been constructed from a superlative FACT 10r carbon fibre. Its stiffness levels are also off the charts and compared to the SL4 iteration of yesteryear, you'll experience a whole new faster and more efficient geometry. The same fit, feel and position that we've all come to love from the SL4's Women's Endurance Geometry has been maintained.

The Future Shock suspension is essentially a piston in the head tube with 20mm of travel. This technology was developed in partnership with McLaren Applied Technologies and the result of this are a host of drastic performance improvements namely in the vertical compliance department. Focusing on vertical compliance instead of fork splay meant that smoothness, speed and comfort could be improved in one fell swoop. Of all the bikes tested with the Rolling Efficiency Model the new Ruby outperforms anything on the market.

It is spec'd with a host of components that blur the lines between steadfast reliability and outright performance like Shimano 105 11-speed shifting powerful RS505 hydraulic disc brakes strong DT R470 wheels and a women's-specific saddle.